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NEHAMA - Up Cycled & Vintage Garments

Costumer: Naomi Rosin, march 2024

Brand identity | Logo Design

Naomi owns a brand for upcycled and vintage clothes. Shortly after Naomi opened her business, she needed a brand identity. She felt that she lacked differentiation and wanted her business to stand out at the fairs she participates in.

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Naomi approached me with the aim of creating a memorable and prominent brand, which would reflect her personality and serve as a basis for creating various graphic tools that would serve the business.

I started to create a logo for her that draws inspiration from the worlds of vintage and tattoos. Naomi is very connected to the old western atmosphere and this is also reflected in the logo we created for her.

While finding the exact font for her we debated about the color combination.

Today she uses the logo on labels for the clothes she sells, signs, etc. We created a brand identity for her that is identified with her and stands out in the field of fairs in which she participates

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