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TOYOYO - Vintage Toys Collection

Costumer: Noa Broide, February 2024

Brand identity | Naming | Logo Design

Noa collects vintage toys from around the world. She travels and fills boxes and suitcases with childhood toys that cannot be obtained in Israel. 


She has a small shop in her home garage and it is a magical and sweet place, everything about it is colorful and exciting.


She wanted the possibility to take part in various conferences and fairs and in order to do that she needed a logo, or at least a name, which she also didn't have.

Some of the names suggested for Noa's business

Noa came to us as an anonymous business and together we embarked on a journey towards the identity of her brand.

She was confused and it was difficult for her to introduce herself. 


When she decided to contact us, she knew that at the end of the process she would have a proper name for the business and a look that suits it.

During the work on the logo we encountered various challenges, one of which was to understand in which direction the finger holding the Yoyo should point.

The colors chosen for the logo were taken from the famous couple "Bert and Ernie" from Sesame Street - Noa's favorite characters.

Today Noa is proudly presenting her business, it has an identity and character and she is already fantasizing about the big sign that will be placed in her store :)

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