The Empress - Second Hand & Vintage Clothing
Costumer: Roni Lantzman, may 2024
Brand identity | Website Design
The site before the process began
Roni is a fashionista who runs a home store for vintage second-hand clothes. She wanted to bring life into her website which she started building herself and to start presenting, trading and selling online.
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Before starting the project Roni sold mainly through Facebook groups, to her community of followers and to those who came to her by word of mouth.
Roni knows how to take good care of the clothes that come to her and she carefully chooses the type of fabrics for the clothes in her store.
We identified together her uniqueness and the goal in formulating the brand's spirit was to transfer this quality and delicacy into its branding.
Roni tried to set up a website herself and was filled with frustration...
She had a hard time with the technology and the construction in the WIX system and still the desire to sell and present the store through the network remained.
She was not able to organize the site, manage it and design it at the level she imagined.
Roni decided to hire a professional who specializes in building WIX websites and came to me :)
In the first round I took the existing brand language and designed the home page using the existing colors of the brand.
After looking and testing the impact of the first design we both noticed that we were not able to achieve the desired result as the fine quality of Ronnie's clothes did not match the original brand colors.
We decided on a makeover and gathered new inspirations for the brand, updated the current colors and added grays that symbolize softness and classicism.
The site used the previous colors of the brand
Now Roni is satisfied with the result and can enjoy a branded website that manages to convey the quality of the goods, through which the purchasing process is carried out easily and simply and her customers can get to know it better and trust its reliability.
